If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.

For small businesses and individual professionals, October provides the perfect opportunity to increase your marketing efforts, connect with potential customers and grow the organization.

Sometimes, it’s important to go back to the basics. While digital marketing can’t be ignored, it’s important to incorporate old-school, tried and true marketing methods to build a truly holistic marketing plan.